帮助企业提高参展效果，有效布局展前营销，展会现场搞定客户。通过展后的业绩评估与总结，提升决策准确性，优化资源配置，可以参考以下了8种展后销售管理技巧及展会实战中“狠）有用的话术，助力各位外贸达人提升客户跟进效率，提高转化率。

 

选择商展的八要素，帮助企业提高参展效果

✔ 按性质——贸易和消费

✔ 按内容——综合展和专业展

✔ 按规模，同行/买家的参与度

·国际、国家、地区、地方展以及公司的独家展

·规模是指展出者和参观者所代表的区域规模非场地

✔ 按展览地点

·新产品发布平台

·欧洲、美国、日本

✔ 按展览时间

·采购期

·定期一年四次、两次、一次

·不定期分长期和短期

·展期（3至6天）

✔ 按展览知名度/次数

✔ 按关联度

·展会与我们产品的关联度

·往届目录比较回头客、媒介报告

✔ 按主办方的服务专业化

·历史及以往的口碑如何？

·是否与目标买家社群保持长期稳固的关系？

·在出口推广方面是否拥有相关经验？

·此次商展是否针对特定目标行业？

·组织工作方面的是否专业

 

海外地推前，准备工作有讲究

✔ 签证准备

·  流水准备

·  护照准备

·  签证办理

·   

✔ 人员准备

·  派什么样的人去？

·  人员需要必备的技能

·  需要如何配合

·  国内工作的处理

 

✔ 客户邀请

·  已成交的客户邀请及目的

·  已经建立联系的客户邀请及目的

·  新客户邀约及目的

·  陌生拜访客户准备

·   

✔ 衣食住行

·  交通准备

·  住宿准备

·  银行卡

·  手机卡，流量

·  衣物

·  样品

·  会议工具

·  礼物

 

✔ 应急措施

·  生病了怎么办

·  车出事故怎么办

·  行李被偷怎么办

·  遇到坏人怎么办

展会中“狠”有用的英语话术

• we have something especially for you, please come inside and have a look.
• See anything you like? Maybe I can give you a special price.
• I bet you have never seen this before.
• I don’t give this kind of offer normally.
• Give me a ball part that you have in your mind.
• what is your target price？
• We do have an exhibitional price for VIP like you(promotional offer).
• We have a special offer for those who place order today.
• What if I give you a special exhibition offer today?
• This price is only for today.

 

• I can send you the final offer tonight.
• If I give you a bottom offer, will you be able to confirm today with a deposit?
• Anything possible, but you have to show your sincerity with some deposit.
• I am not sure if I can give you this offer, I need to ask my boss. But if he can do it for you, can you make some deposit today to seal this deal?
• This is hard for me, but I willing to try. Let me ask my boss first, if he can confirm today, will you be able to make some deposit today?
• You can sure buy some sample first, but can you tell me what’s your worry?
• Of course you can think it over first. But like I say, this offer is only for today. You might miss it and feel regret later. A small deposit can solve all these time wasting jumble mumble you know? Tell me what stop you to make this decision?
• How long you will be staying after the fair? I would love to invite you to come visit our factory at anytime. What do you say?
• Do you have time in the next couple days? I can take you to our factory for inspection purpose.
• You know home depot? How about walmart? They are our customers and work with us for many years. If they can trust us, so are you. I can assure you that our quality are top of the line in the market. I just hope that you can catch the special offer now and save the bargaining time later. Don't you agree?
• We have the CE and TUV certificates that you market required, so you don't have to worry about anything. You can also hire third party QC for final assurance.
• You need to ask your friends? Why? Are they the one who finance your company?
• I think the best garantee would be to get it with special low offer and test your market. Because next time you come back, it will be the normal FOB price.